Background

Provender was founded in April 2013 by Caithrin Rintoul, Jeff Aldrich and Kyra Kristof.  We launched out of private beta in 2014. 

 

We work with hundreds of buyers, from burger joints to universities, from food trucks to fine dining restaurants.

 

We work with hundreds of farms, from a quarter acre to the largest greenhouse operation in North America.

 

We have over ten thousand unique local products in the marketplace.

 

We have helped famers, fisherman and foragers sell millions of dollars of fresh food.

 

Provender has active markets in Quebec and Ontario. Launching New England and other states soon.

 

Provender is a team of 20 food passionate individuals.

 

 

Why changing the food system is important.

The average age of a farmer in North America is 58 years and 4 months old.

The average farm in North America lost money in 2012; 2,800 dollars to be exact.  

There are more prisoners in the United States than people who claim farming as their primary income.

 

 

Quick Pitch

Provender is a network of farmers, fisherman and foragers.  Our network empowers producers to connect with business buyers online and create sustainable, vibrant food communities.

More Detail

Provender is a community of food passionate people brought together through an online marketplace that allows chefs, food entrepreneurs and artisans to order fresh products directly from local producers. By limiting the number of intermediaries between producer and final consumer, the direct relationships facilitated by Provender create greater transparency in the food system, while generating greater market access and autonomy for local producers offering a diversity of seasonal, fresh, high quality products.

History

Provender began in 2013 with a conversation with farmers in both the US and Canada about how to create a stronger connection with buyers.  Our team had spent many years thinking about the ways that the food system could be improved through innovation, and in the Spring of 2013, backed by some curious and passionate growers and buyers, we set out to test the foundation of what became Provender.  Through that summer we helped create a system that connected buyers and sellers through an online portal, and after seeing the community of members who grew up around that simple site, we began to build and expand the tool to help our “farmteam” grow their businesses.

From the first moments of Provender, we were inspired by what extent amazing businesses in the food system were searching for tools to help create a better path from farm to fork.  The foundations of Provender were created as a marketplace for veggie farmers and restaurant chefs, but soon welcomed fisherman, foragers, artisans, universities, food trucks, communal kitchens and even a startup or two into our community.

As we grew the scope of our market, we also launched into new communities in the US and Canada, and helped trade unique products out of the strict local marketplaces we started by creating.  As our business grows, we keep the values of transparency, diversity and community at the heart of any new geography, and wake up every day excited to grow the food system through technology.

 
 

Images and High Resolution Logo



Press Acticles


Videos & Interviews

Provender is a network of farmers and buyers who deal directly over our platform.

We create value for farmers by providing them with tools to reduce risks in agriculture, quantify their harvests, and sell online to a network of buyers.

Provender manages the risks in agriculture by creating sale opportunities for farmers far before the conventional distribution business.  By allowing farmers to sell before their harvest, we allow their inventory to be managed on-farm, by the farmer.

Planning allows farmers to contract with buyers (think farming-as-a-service).  Pre-Sale allows farmers to sell before harvest.  The spot market allows farmers to sell goods directly and at a price they choose.

Managing these risks at the farm level means farmers can market directly, removing the need for a distributor to manage inventory risk.

The result? Lower prices for buyers, and better margins for farmers.

Screenshots of the Product

This is our community.