"Better food systems through technology"
Provender began in 2013 with a conversation with farmers in both the US and Canada about how to create a stronger connection with buyers. Our team had spent many years thinking about the ways that the food system could be improved through innovation, and in the Spring of 2013, backed by some curious and passionate growers and buyers, we set out to test the foundation of what became Provender. Through that summer we helped create a system that connected buyers and sellers through an online portal, and after seeing the community of members who grew up around that simple site, we began to build and expand the tool to help our “farmteam” grow their businesses.
From the first moments of Provender, we were inspired by what extent amazing businesses in the food system were searching for tools to help create a better path from farm to fork. The foundations of Provender were created as a marketplace for veggie farmers and restaurant chefs, but soon welcomed fisherman, foragers, artisans, universities, food trucks, communal kitchens and even a startup or two into our community.
As we grew the scope of our market, we also launched into new communities in the US and Canada, and helped trade unique products our of the strict local marketplaces we started by creating. As our business grows, we keep the values of transparency, diversity and community at the heart of any new geography, and wake up every day excited to grow the food system through technology.